Let’s be honest — closing gets way too much hype.
It’s one of the most misunderstood parts of selling, and it’s surrounded by clichés that sound good on a T-shirt but fall apart in real life.
So let’s have some fun and bust a few of the worst “sales wisdom” myths that might be holding you back.
Myth #1: “Always Be Closing”
Ah yes, the old “ABC” mantra — Always Be Closing!
It sounds powerful, doesn’t it? Like if you just stay in closing mode 24/7, you’ll magically sell more.
Here’s the truth: if you’re always closing, you’re probably skipping all the steps that actually get you to a close. Things like discovering needs, building trust, qualifying properly, and presenting solutions that matter.
You can’t just jump to the finish line and expect the customer to follow you there.
Think of closing like dessert. It’s great, but if you skip the meal, you’ll just end up sick. 
Real closers know this: closing isn’t something you do at the end, it’s the natural result of doing every step of the sales process right.
Myth #2: “Customers Are Liars”
This one’s dangerous.
When salespeople say “customers are liars,” what they usually mean is: “I didn’t earn their trust, so they didn’t tell me the full truth.”
People don’t open up to those they don’t trust, and your prospects are no different.
If you come across as pushy, insincere, or self-focused, of course they’ll hold back. But if you actually listen, show real interest, and make it safe for them to talk, they’ll tell you everything you need to know.
So no, your customers aren’t liars. They’re just waiting to see if they can trust you first.
Myth #3: “Extroverts Make the Best Salespeople”
This one’s been floating around forever and it’s flat-out wrong.
Sure, being comfortable talking to people helps. But talking too much? That’s a deal killer.
Here’s the truth: the best salespeople are the best listeners.
They pay attention, ask great questions, and pick up on subtle clues. They make the prospect feel understood and that’s what builds trust and closes deals.
Some of the best salespeople you’ll ever meet are introverts. They don’t dominate the conversation, they control it by listening.
Remember: if you’re talking, you’re not learning. And if you’re not learning, you’re not selling.
Myth #4: “Sell High or Die”
This one usually means “hit your quota or else.”
And while yes, hitting targets matters, this cliché pushes salespeople into desperation mode — rushing deals, skipping steps, and forcing closes that aren’t ready.
When you chase numbers instead of connection, you lose both.
The real pros don’t “sell high or die”, they follow the process. Every time. Because when you do that, the close happens naturally and predictably.
The Truth About Closing
There’s a reason so many sales clichés fail: they focus on the end, not the journey.
The only thing that consistently wins is following a proven sales process, one that builds trust, communicates value, and solves real problems.
Forget the gimmicks. Forget the slogans. Learn the steps, master the flow, and do it right every time. That’s not old-school, that’s how you win in any market.
Final Word
So the next time you hear some “guru” yelling “Always be closing!”
Smile, nod, and remember the truth:
If you do every step right, the close takes care of itself.
