The Secret Top Producers Use (That You Can Copy Today)


by Lisa Terrenzi

In every company, there’s that salesperson—the one everyone secretly watches out of the corner of their eye.

They’re energized before coffee.
Their pipeline looks like a Costco-sized shopping cart.
And while others are “warming up,” they’ve already closed something before 10 a.m.

These top producers seem to have everything:

  • sky-high enthusiasm
  • the planning skills of a NASA launch director
  • personal goals that could scare a normal human
  • a burning need to be #1
  • unshakeable belief in what they sell
  • and the discipline to work harder—or smarter—than the average Joe

In some sales cultures, they’re called Eagles—soaring above the flock.

Everyone else?
Well… let’s just say “ducks” waddle.

And honestly?
The Eagles deserve the admiration, the recognition, and yes, the fat commission checks.
Like elite athletes, they drill until their moves are automatic. They don’t “wing it”—they wire it.

But here’s the plot twist no one expects:

The Most Powerful Trait They Have Is Also the Easiest One to Copy

It’s not talent.
It’s not technique.
It’s not charisma.

It’s their viewpoint.

Eagles operate from cause, not effect.

They don’t wait to “see how the day goes.”
They decide how the day will go.

They make the weather—everyone else checks the forecast.

Think about any post-game interview:

A basketball player doesn’t say,
“I hoped it went in.”

He says,
“I saw the ball go through the net before I even shot it.”

A golfer talks about reading the green, visualizing the putt, and hearing the clink before it ever happened.

That’s not luck.
That’s intention.

So Can the Average Joe Do This? Absolutely.

Joe may not deliver a pitch like an Eagle—yet.
But he can start winning the same way they do:

By deciding to be cause, not effect.

Here’s a simple three-step plan to start:

Step 1 — Clear the Clutter

Nothing kills confidence like unfinished tasks staring at you from the past.

  • the receipts buried in your car
  • the paperwork still sitting in your bag
  • the follow-up emails that should’ve gone out yesterday
  • the half-done projects stealing brain space

Clean it up.
Finish it.
Start fresh.

A clear space equals a clear mind—and a clear mind closes deals.

Step 2 — Prep for Tomorrow Like a Pro

Don’t “hope” the appointment goes well—engineer it.

  • Who are they?
  • What problem are they trying to solve?
  • What triggered them to call now?
  • Which marketing piece did they respond to?
  • Which success stories match their situation?
  • What objections are likely—price, timing, comparison bids?

The Eagle doesn’t walk in guessing.
They walk in armed.

Step 3 — Envision the Win

This isn’t wishful thinking.
It’s deciding.

Picture the prospect as a long-term client, not a maybe.
Lock out the “reasons why not.”
And yes—fill out a contract in advance:

  • their name
  • company
  • address
  • the total
  • and a realistic-but-bold number

Sell advertising at $3,000/month?
Write it as a $36,000 annual agreement.

Think big.

Like someone once said:

“If you’re going to be thinking anything, you might as well think big.”

Love him or not—Trump wasn’t wrong on that one.

Bottom Line

Your decisions about your prospects—and your belief in your ability to turn them into long-term clients—will make or break your career.

Start with these three steps—or create your own—but remember:

You make the day.
The day doesn’t make you.

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